ENQUIRY NOW

Google’s Algorithm Updates 2024 & Their SEO Impact

Google rolled out 4 core updates and 3 spam updates in 2024, significantly impacting search rankings. Websites with a good user experience, high-quality content, and ethical SEO practices gained rankings, while low-value, spammy websites lost visibility. In this blog, we will study the 7 Google algorithm updates of 2024.

Here's the Google's Algorithm Updates

1. March 5 – April 19 – Core Update

 What changed?

  • Major Google core ranking systems overhaul
  • Greater emphasis on content quality, EEAT (Experience, Expertise, Authority, Trustworthiness)
  • Incorporation of new spam policies in the core algorithm

SEO Impact –

  1. Low-value, AI-generated, or thin content websites lost rankings.
  2. Affiliate and review websites lacking value-added insights were affected.
  3. YMYL (Your Money, Your Life) websites were scrutinized more.

 What to do?

  •  Enhance content depth & originality
  •  Add expert opinions & real-world experience to articles
  •  Regularly update old content.

2. March 5 – March 20 – Spam Update

What changed?

Google punished scaled content abuse, expired domain abuse, and site reputation abuse.

 SEO Impact –

  1. Websites leveraging AI to create low-quality articles in bulk suffered heavily.
  2. Firms purchasing expired domains to spam rankings lost visibility.
  3. Low-quality guest posts & PBNs (Private Blog Networks) were downgraded.

What to do?

  • Eliminate AI-generated bulk content lacking human touch
  • Avoid buying or using expired domains for SEO
  • Include high-quality and relevant guest posts

3. June 20 – June 27 –  Spam Update

What changed?

Sophisticated detection of spammy backlinks and keyword-stuffing strategies.

SEO Impact – 

  1. Websites with paid or unnatural backlinks lost rankings.
  2. Keyword-stuffed content lost visibility.

What to do?

  • Perform a backlink audit to eliminate toxic links
  • Write natural, well-structured content instead of keyword-stuffing
  • Target natural link-building strategies

4. August 15 – September 3 – Core Update

What changed?

Focused on improving ranking signals for user engagement & helpfulness.

SEO Impact –

  1. Websites with high bounce rate & low user engagement were affected.
  2. Duplicate, old, or redundant content were demoted.

What to do?

  • Make content more interactive (videos, infographics, polls)
  • Update and refresh old content with new information
  • Optimize for better UX and page experience

5.  November 11 – December 5: Core Update

 What changed?

More emphasis on freshness & topical authority. Google’s ranking algorithm preferred well-maintained, regularly updated sites.

 SEO Impact – 

  1. Old blogs and static sites lost their ranking.
  2. Well-timed, well-researched content sites gained prominence.

 What to do?

  •  Keep content fresh with new information
  •  Establish topical authority by covering related subtopics
  •  Use schema markup for better content understanding

 6. December 12 – December 18 – Core Update

 What changed?

Minor ranking signal tweaks, with emphasis on site reputation & credibility.

SEO Impact –

  1. Sites with a negative online reputation declined.
  2. EEAT considerations (author expertise, credibility) were even more important.

What to do?

  • Build trust signals (actual author bio, company information, testimonials)
  • Develop expert-driven content
  • Increase brand mentions & citations

7. December 19 – December 26 –  Spam Update

What changed?

More severe penalties for link spam & content manipulation. Improved detection of AI-spam pages.

 SEO Impact –

  1. Sites using link farms, low-quality directories, or paid guest posting lost ranking.
  2. Thin or automatically generated content was devalued even more.

 What to do?

  • Don’t over-optimize anchor text in backlinks
  • Build high-quality, organic links through outreach & PR
  • Clean up spammy, AI-generated content

Conclusion -

 As Google continues to refine its algorithms, staying on top of the latest updates is crucial for maintaining and improving your website’s SEO.By focusing on quality content, user experience, and ethical SEO practices, you can stay on top of these changes and keep ranking well in the search results. Keep in mind, Google is interested in improving the user experience, so if you’re committed to providing value to your audience, you’ll be well-positioned for long-term SEO success.

ENQUIRY NOW