10 Types of SEO: A Complete Guide to Ranking Higher in 2025

10 main types of SEO help improve different aspects of your website’s ranking.

1. On-Page SEO

This type focuses on optimizing individual pages on your website. It includes:

• Using the right keywords naturally in content, like “what is SEO” and “types of SEO,” to improve rankings.
• Writing high-quality, relevant content that keeps users engaged.
• Optimizing title tags and meta descriptions to attract more clicks.
• Adding internal and external links for better navigation and credibility.

2. Off-Page SEO

This type is about activities outside your website that improve rankings, such as:

• Building backlinks from reputable websites.
• Social media marketing to increase brand visibility.
• Influencer collaborations to gain more traffic.
• Guest blogging to improve domain authority.

3. Technical SEO

This ensures that search engines can crawl and index your website properly. It includes:

• Improve site speed to enhance user experience.
• Fixing broken links and site errors.
• Make your website mobile-friendly for better rankings.
• Using structured data (Schema Markup) to help search engines understand content.

4. Local SEO

If you run a local business, this type is crucial. It helps businesses appear in Google Maps and local search results. To improve local SEO, you should:

• Optimize your Google My Business listing.
• Get customer reviews to build trust.
• Use location-specific keywords like “best SEO agency in Pune” to attract local customers.

5. E-commerce SEO

For online stores, e-commerce SEO is a must. It involves:

• Optimizing product descriptions with relevant keywords, such as “SEO for businesses.
• Use high-quality images with alt text to improve visibility.
• Improving website navigation for a better shopping experience.
• Encourage customer reviews and ratings for credibility.

6. Mobile SEO

Since most people browse on their phones, your site must be mobile-friendly. This means:

• Ensuring fast-loading pages.
• Using a responsive design that adapts to different screen sizes.
• Make text and buttons easy to read and click.

7. Voice Search SEO

With more people using voice assistants like Alexa and Siri, optimizing for voice search is important. This includes:

• Using natural, conversational phrases like “how to improve website SEO” instead of technical terms.
• Answering common questions directly within your content.
• Creating FAQ pages that match voice search queries.

8. Video SEO

Video content is growing fast, and optimizing videos can improve rankings. To boost video SEO:

• Use keywords like “best SEO strategies 2025” in video titles and descriptions.
• Add subtitles and captions to improve accessibility.
• Optimize video thumbnails to attract more clicks.

9. Enterprise SEO

For large websites with thousands of pages, enterprise SEO focuses on:

• Managing large-scale keyword strategies efficiently.
• Using automation and AI-driven SEO tools.
• Maintaining a strong content marketing strategy for consistent growth.

10. International SEO

If you target customers in multiple countries, international SEO helps. It includes:

• Using hreflang tags to show the right language versions of your site.
• Properly translating content to appeal to different audiences.
• Optimizing for country-specific search engines to expand reach.