How to Write SEO-Friendly Blog Posts to Rank Higher on Google

1. Start with Smart Keyword Research

Before you start writing, you need to know what your audience is searching for.

Use free and paid keyword tools like:

• Google Keyword Planner
• Ubersuggest
• Ahrefs
• SEMrush

Look for long-tail keywords — they are easier to rank for and more specific.

Make sure the keyword has good search volume and low-to-medium competition.

Example:
Instead of targeting SEO, target “how to write SEO-friendly blog posts.

2. Create an Eye-Catching, Keyword-Rich Title

Your blog title should

• Include your main keyword naturally.
• Be under 60 characters (so it doesn’t cut off on Google).
• Be attractive and clickable.

Example:
Bad Title: “Writing Blogs”
Good Title: “How to Write SEO-Friendly Blog Posts That Rank Higher on Google

3. Write a Powerful Meta Description

The meta description is what people see under your title in Google search.
It should:

• Be around 150–160 characters.
• Include your main keyword once.
• Be interesting enough that people want to click.

Example:
“Learn how to write SEO-friendly blog posts that rank on Google. Follow this 2025 guide to boost your blog traffic and grow your audience.

4. Use Proper Headings (H1, H2, H3)

Google loves organized content.

Use headings properly:

• H1: Main blog title (only one per blog)
• H2: Main sections
• H3: Sub-points under sections

Tip:

Use your keywords in H2 or H3 headings when it makes sense.

5. Naturally Include Keywords

Your main keyword should appear:

• In the first 100 words
• In at least one H2 or H3 heading
• Naturally throughout the content (but no stuffing!)

Also use related keywords (called LSI keywords) to make your content richer.

Example related keywords for this topic:

blog SEO, SEO blog writing tips, rank blog posts on Google

6. Make Your Blog Easy to Read

Nobody likes reading giant blocks of text

Make your blog easy to read by:

• • Using short paragraphs (2-3 sentences)
• Adding bullet points or numbered lists
• Writing in a friendly, simple tone
• Including relevant images or infographics

Remember: Write like you’re talking to a friend.

7. Add Internal and External Links

• Internal links: Link to your other blogs/pages to keep people on your site longer.
• External links: Link to high-authority sites (open in new tab).

Example:
Link to your “SEO services” page when talking about SEO.

8. Optimize Your Images

Before uploading any image:

• Name the file properly (example: seo-friendly-blog-writing.jpg)
• Add alt text with a simple description including a keyword.
• Compress images to improve loading speed.

Google can’t “see” images — it reads the alt text

9. Make Sure Your Blog is Mobile-Friendly

More than 70% of readers use mobiles today.
Use a responsive blog theme and test your blog on different devices before publishing.

✅ A fast-loading, mobile-optimized blog = better SEO rankings.

10. End With a Strong Call-To-Action (CTA)

Always tell your readers what to do next!

Examples of CTAs:

• “Leave a comment below!”
• “Subscribe to our newsletter for more SEO tips.”
• “Check out our SEO services to grow your business faster.”

A clear CTA can increase engagement and conversions.